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The findings may have application for leaders of multi-disciplinary teams, which tend to show inconsistent rates of innovation, perhaps because team members may continue to organize their ideas according to functional similarity, area of their expertise, or discipline. "We suggest people put their ideas randomly on a white board and then think about some of their connections," says Kim. Our tendency to categorize information rather than efficiency itself is what those working in creative industries need to be most on guard about, the researchers say. - www.sciencedaily.com
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creativity
whiteboards