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Influencers are a new corporate asset but I’m not sure many people see it that way yet. I think brands have a real problem understanding what to do with them, because they don’t work for us, but we’re paying them, and how do we manage them? We can’t. How do we stop them from saying dumb things? We can’t. But if that value exchange is real and fair, the company and the influencer will keep each other honest. - www.businessesgrow.com