“Who are these bloggers? They’re not trained editors and writers at Vogue magazine. I mean, there are bloggers writing recipes that aren’t tested, that aren’t necessarily very good or are copies of everything that really good editors have created and done. Bloggers create kind of a ‘popularity‘. But they are not the experts and we have to understand that.” - http://www.commpro.biz/digital-pr-2/martha-stewarts-blogger-blunder/