Social. Some people think social is one product. I don't. Social is a way of working. How do four of us come together and collaborate on a project? How do we collaborate if we work in the same company? How do we collaborate if we work in different companies? How do I reach you if you are in my customer base and I want to do a seminar for you? Or I want to put on and have an event where we communicate real time? All of these are social activities that are involved in business. So it's people to people, it's people to businesses, it's employees to employees, it's all of the constituents, consumers, employees, customers, and partners. How do you bring them together naturally? Sometimes you want to do that on a real-time basis, and sometimes you want to be able to do that in a way in which people can participate asynchronously.I'm glad to have 15,000 people here today, but many more people will watch the video of this section in our partner community around the world. And it's part of, if you will, the social infrastructure, letting people participate the way they want when they want. And we've woven this into the fabric of everything we do. Windows devices come from the get-go with integrated communications and social capabilities like Skype. Skype and Lync are being brought together to allow the consumer and the businessperson to interact together in real time.We continue to push forward in Outlook, adding more social capabilities directly into the e-mail client that is the base station from which most of us would communicate with other people. We acquired Yammer over a year ago, and you'll see the way we're using Yammer both inside companies and now enabling it to stretch between companies and their partners to involve real-time communication that feels very much like what somebody would do on Twitter or Facebook, but in a productivity context. We continue to push SharePoint social capabilities forward, and even in our Dynamics product line, even when we're talking about line of business process, it is very important to collect the information from the social realm, and to be able to let people in formal line of business processes actually connect to social environments. And we're going to show you some of that later on in the demonstration. - www.microsoft.com