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Team members work twelve hours a day and can’t discuss work with friends. Each project has a lead designer, but almost everyone contributes to every project, and shares the credit. (Who had this or that idea? “The team.”) Ive describes his role as lying between two extremes of design leadership: he is not the source of all creativity, nor does he merely assess the proposals of colleagues. The big ideas are often his, and he has an opinion about every detail. Team meetings are held in the kitchen two or three times a week, and Ive encourages candor. - www.newyorker.com