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In fact, only 16% of liberals, 11% of moderates, and 9% of conservatives prefer lattes. In exploring why liberals show a stronger preference for lattes, the researchers considered numerous factors, including the availability of lattes in one's local area, household income, and gender. Although all of these were predictors of latte drinking, none of them explained the relationship between lattes and liberals. However, latte drinkers' attitudes toward globalization proved most meaningful in explaining why liberals are more likely to drink lattes. - www.sciencedaily.com