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One hypothesis is that endurance sports offer something that most modern-day knowledge economy jobs do not: the chance to pursue a clear and measurable goal with a direct line back to the work they have put in. In his book Shop Class as Soulcraft: An Inquiry into the Value of Work, philosopher Matthew Crawford writes that “despite the proliferation of contrived metrics,” most knowledge economy jobs suffer from “a lack of objective standards.” - www.outsideonline.com