Where we need to get to is a real value exchange and brands have to be brave to allow that to happen. A good way to practice this is with their own internal influencers. Many brands already have a bunch of influencers they pay and they’re called employees! We forget that we already have influencers that are on the payroll, but then you let them have some freedom. - https://www.businessesgrow.com/2017/05/04/b2b-influencer-marketing/