Later that day, I met Eugene Whang, one of the designers; he referred to a second career as a d.j. and a music promoter, and noted that we were listening to a set that he and a friend had performed at Le Bain, in the Standard Hotel, in New York’s meatpacking district. (It is not enough to have co-created the iPhone.) Whang and his colleagues—they include an Austrian-born surfer, Julian Hönig, who used to design Lamborghinis—tend to be as low-key as their boss, and their fame extends barely beyond the studio door. But their multinationalism, and their lives of individual affluence and shared reputation, would be familiar to soccer players on Europe’s grandest teams. Apple employs three recruiters whose sole task is to identify designers to join the group; they find perhaps one a year. - www.newyorker.com