I think brands need to think about an affiliate sales model. Instead of giving a thousand dollars, I give you a hundred dollars, and I give you 100 dollars for every widget that we sell. That’s going to influence me to act in the right way and make sure it’s promoted rather than taking the money and running. Why not put the influencer on commission in a way that will actually influence their behavior? Otherwise, they just become a celebrity, please write me a check, I’ll wear your stuff, but if no one buys a widget, tough. I think they need to be part of the sales process. Influencers should be accountable and the only way to do that to put some of their compensation at risk, just as we do for salespeople. - https://www.businessesgrow.com/2017/05/04/b2b-influencer-marketing/