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As long ago as 1959, Russell Church of Brown University set up a test which allowed laboratory rats in half of a cage to get food by pressing a lever. The lever also delivered an electric shock to rats in the other half of the cage. When the first group realised that, they stopped pressing the lever, depriving themselves of food. In a similar test on rhesus monkeys reported in the American Journal of Psychiatry in 1964, one monkey stopped giving the signal for food for 12 days after witnessing another receive a shock. There are other examples of animals preferring some sort of feeling over food. - www.economist.com