Brad Plumer:One thing that struck me in your book is that most people aren't playing in the hopes of winning a big jackpot or playing for the thrill of it. They're essentially playing to escape — to lose themselves in the machines. Natasha Dow Schüll:: For many people it's not about winning at all. I heard repeated stories of people who would actually get angry or frustrated or irritated when they won, because it would freeze up the machine. To me, that throws into relief that it's not about winning — it's more about the zone and time on device. This is not gambling as we often understand it, it's not about excitement and thrill. It's about relaxing back with this glaze on your face. One of the algorithm designers for these games told me that they want people to "recline" on the mathematical model. - www.vox.com