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"Our research highlights the necessity of using 24-hour measurements to diagnose high blood pressure and to institute and fine tune its treatment," said Dr. Maestre. "Nevertheless, most health insurers in the US reimburse 24-hour ambulatory blood pressure monitoring only when blood pressure is found to be high in the clinical setting, but is suspected to be normal otherwise, or if undetected or masked hypertension is suspected. However, 24 hour ambulatory blood pressure monitoring is cost effective: It enables the prevention of cardiovascular disease by starting treatment in a timely manner." - www.sciencedaily.com