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By 2017, an amount of data equivalent to all the films ever produced will be transmitted over the internet in a three-minute period, according to Cisco, a manufacturer of communications equipment.Internet traffic today per person is measured in gigabytes, with six gigabytes of information exchanged per human per year. In 2017, that number will have risen to 16. By then, global data will be counted in zettabytes – roughly one trillion gigabytes. - www.theguardian.com