Most news organizations adopt headline conventions that, over time, become institutional clichés. (The New York Times: In Starting With a Prepositional Phrase, a Way to Sound Intelligent. Business Insider: BOOM: Here Is Something Extraordinarily Mundane. Quartz: Why everything you ever believed is a lie, in charts.) Other headlinese words—mull, see, probe, nix—are artifacts of space constraints imposed by narrow newspaper columns. + Space may also have something to do with how Bloomberg headlines got to be so odd. They are limited to 63 characters (45% of a tweet) to ensure the entire headline can fit on a single line of the terminal, which is the primary context in which Bloomberg News articles are read. “Billionaire Dethrones Kings in Beer to Burgers as Batista Model,” the headline on a profile of a Brazilian private-equity baron, ran exactly 63 characters and probably seemed more legible in the terminal than when the article found its way to the web. Much of Bloomberg’s journalism makes less sense as it gets further away from the terminal. - qz.com